Saturday, May 23, 2020

Analysis Of The Article Super Disasters Of The 21st...

You may know some information about text structure, but how can you compare and contrast the structures of a non-fiction excerpt and article. Well first you would need to find all the text structures that are being used in the text or writing piece. Few examples are statistics, main ideas and details, cause and effects,etc. In the article of ‘ Super Disasters of the 21st century , by Jacqueline Adams and Ken Kostel and the excerpt of,‘ The Perfect Storm’’, by Sebastian Junger, the author’s use text structures to describe the cause and effect of the disasters, by using the source of the types of text structures. So our question now is, what are some of those text structures that can help us find the difference and similarities of both the excerpt and the article? In the scientific article,’’Super Disasters of the 21st Century,’’ by Jacqueline Adams and Ken Kostel, used text structure to visualize and organize their text about the natural disasters, causes and effects. They achieved this by using the strategy subheadings, and one example is, in paragraph 10 titles,’’Sinking City.’’ This foreshadows what event will happen next about the disaster of hurricane Katrina and focuses on the causes and effects of thedsaster. Authors may use subheadings also for organizing their text and to present information in the article. Next what the authors used in the scientific article,’’Super Disaster of the 21st century,’’ is figurative language, and to prove that it states

Monday, May 18, 2020

The Effect of Peer Presure in Education - 17388 Words

FACTORS AFFECTING ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS AT UGANDA CHRISTIAN UNIVERSITY BY KYOSHABA MARTHA BBA (UCU) 2005/HD04/4262U DISSERTATION SUBMITTED TO GRADUATE SCHOOL IN PARTIAL FUFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF ARTS IN EDUCATIONAL MANAGEMENT OF MAKERERE UNIVERSITY DECEMBER 2009 DECLARATION I, Martha Kyoshaba, hereby declare that, this dissertation is my original work and has never been presented to any university or institution for any academic award. Sign:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Martha Kyoshaba Date:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 APPROVAL This dissertation has been written under our supervision and has been submitted for the award of the degree of Master of†¦show more content†¦Ã¢â‚¬ ¦ †¦ ... †¦ 50 50 50 58 58 60 Discussion of findings †¦ Conclusions†¦ †¦ Recommendations †¦ †¦ Areas of further research REFERENCES †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ 61 APPENDICES ... ... ... †¦ †¦ ... †¦ †¦ ... †¦ †¦ ... †¦ †¦ ... †¦ †¦ †¦ ... †¦ †¦ †¦ 67 67 72 73 Appendix A : Questionnaire †¦ Appendix B : Reliability Analysis Appendix C: UCU students’ enrolment analysis 2006/2007 Appendix D: Pearson product moment correlation between former school background and academic performance †¦ †¦ †¦ 76 Appendix E: Letter of authorization from Dean, School of Education to carry out the research †¦ †¦ †¦ †¦ †¦ 77 7 LIST OF TABLES Table 1: Admission points and academic performance of some students who graduated in 2007 †¦ Table 2: Respondents by gender †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ 4 31 32 33 34 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Table 3: Respondents according to age†¦ †¦ †¦ †¦ †¦ †¦ Table 4: Respondents according to faculty of study †¦ Table 5: Respondents according to the year of study†¦ Table 6 : Level of academic performance as perceived by the students†¦ †¦ ... 35 36 Table 7:

Monday, May 11, 2020

Using Questions to Refocus or Adjust Lessons

One of the most important responsibilities for a teacher is the planning of instruction. Planning instruction provides direction, provides assessment guidelines, and  conveys instructional intent to students and supervisors. Planned instruction for grades 7-12 in any academic discipline,  however, is met with everyday challenges. There are distractions within the classroom (cell phones,   classroom management  behavior, bathroom breaks) as well as the  external distractions  Ã‚  (PA announcements, outside noises, fire drills) that often interrupt lessons.   When the unexpected happens,  even the best planned lessons or most organized  plan  books  can derail.   Over the course of a unit or a semester, distractions can cause a teacher to lose sight of the goal(s) of a course.   So, what tools can  a secondary teacher use to get back on track?   To counter the many different interruptions in  the execution of lesson plans, teachers need to keep in mind three (3) simple questions that are at the heart of instruction: What thing(s) will the students be able to do when they leave the classroom?How will  I  know the students will be able to do what was taught?What tools or items  are needed for me to accomplish the task(s)? ​These questions can be made into a template to use as a planning tool and  added as an appendix to lesson plans. Instructional Planning in Secondary Classrooms These three (3) questions can also help secondary teachers to be flexible, since teachers may find they may have to modify lesson plans in real time for a specific course period by period. There may be different academic levels of students or multiple courses within a particular discipline; a math teacher, for example, may teach advanced calculus, regular calculus, and statistics sections in one day. Planning for daily instruction also  means that a teacher, regardless of content, is required  to differentiate or  tailor instruction to meet individual student needs. This differentiation  recognizes the variance among learners in the classroom. Teachers use differentiation when they account for student readiness, student interest, or  student learning styles. Teachers can differentiate the academic content, the activities associated with the content, the assessments or end products, or the approach (formal, informal) to the content. Teachers in grades 7-12 also need to account for any number of possible variations in a daily schedule. There may be advisory periods, guidance visits, field trips/internships, etc. Student attendance can also mean a variation in plans for individual students. The pace of an activity can be thrown off with one or more interruptions, so even the  best lesson plans need to account for these minor changes. In some cases, a lesson plan may need an  on the spot change or maybe even a complete rewrite! Because of differentiation or variations to schedules that mean real time adjustments, teachers need to have a quick planning tool that they can use to help adjust and refocus a lesson.  This set of three questions (above) can to help teachers at minimum the means to check to see they are still delivering instruction effectively. Use Questions to Refocus Daily Plans A teacher who uses the three questions (above) either as a daily planning tool or as a tool for adjustment may also need some additional follow-up questions.   When time is removed from an already tight class schedule, a teacher can choose some of the options listed beneath each question in order to salvage any pre-planned instruction. Moreover, any content area teacher can use this template as a tool to make adjustments to a lesson plan-even one that is partially delivered- by adding the following questions: What thing(s) will the students still be able to do when they leave the classroom today? If this was planned as an introductory lesson, what will students be able to explain what was taught with assistance?  If this was planned as an ongoing lesson, or a lesson in a series,  what will students be able to explain independently?  If this was planned as a  review lesson,   what will students be able to explain to others? How will  I  know the students will be able to do what was taught today? Can I still use a  question/answer session at the end of class where I check comprehension?Can I still use an exit slip quiz question with days lesson content or problem to receive feedback from students?Can I still assess through a homework assignment that is due the following day? What tools or items  are needed for me to accomplish the task(s) today? What necessary texts are still available for this lesson   and how do I still make these available for students? (textbooks, trade books, digital links, handouts)What necessary tools are still available to present the information? (whiteboard, Powerpoint, SmartBoard, projection and/or software platform)What other resources (websites, recommended reading, instructional videos, review/practice software) can I still provide to students as support for what I am teaching?What kinds of communication (assignment posts, reminders) can I still leave for students to keep pace with the lesson?If something goes wrong with the tools or items needed, what backups do I have? Teachers can use the three questions and their follow-up questions  in order to develop, to adjust, or to   refocus their lesson plans on just what is important for that particular day. While some teachers may find the use this set of questions particularly useful every day, others might use these questions infrequently.

Wednesday, May 6, 2020

Essay about The Downfall of Oedipus - 550 Words

Oedipus Rex by Sophocles is regarded as a very highly studied Greek play. Even though it was written almost 2500 years ago, it is still widely studied by both students and scholars alike. Oedipus Rex has passed the test of time, because people today can still relate to the themes and feelings experienced by Oedipus in the play. One of the main themes is the downfall of Oedipus and what the cause of this downfall is. The main plot of Oedipus was well known to the Ancient Greeks before it was even written by Sophocles. When Oedipus was born, King Laius and Queen Jocasta received a prophecy about their son (Oedipus Rex 49). It was claimed that Oedipus would kill his father and marry his mother. To try to prevent this prophecy they gave†¦show more content†¦This man runs him off the road and Oedipus is outraged. As a result, Oedipus kills this unknown man and continues on his way. He arrives in Thebes where he is welcomed as a hero for destroying the Sphinx who was killin g travelers on the road. He learns the news that the king of Thebes has recently been killed by a band of thieves. He marries the Queen and raises a family of two sons and two daughters, until fifteen years later, a plague infects the city. As the King of the country the people of Thebes look to Oedipus to fix this terrible plague that is troubling them and their families (Oedipus Rex 52). Oedipus has no idea what is causing this outbreak. He goes to Creon to try to figure out why this plague is occurring and how to stop it. Creon comes with bad news, stating that there is murderer in their presence and they must banish him from the city to bring an end from this horrible epidemic (Oedipus Rex 56). Oedipus goes on a rampage trying to find the murderer and banish him and avenge Laius death. Ill fight for him, Ill leave no means untried, to catch the one who did it with his hand... (Oedipus Rex, Ln. 270-271, page 1081) He feels such a strong urge to find the truth, and ironical ly the truth leads to his downfall. Oedipus’ great pride gives him confidence that he will find the murderer and once again be the hero of Thebes. Oedipus’ hubris and confidence ultimately leads to his downfall. For example, he believesShow MoreRelatedOedipus Rex And The Downfall Of Oedipus951 Words   |  4 Pageseventual downfall. This concept could be directly related to the story Oedipus Rex. Aristotle once said something to the effect that the tragic hero falls into bad fortune because of some flaw in his character. Essentially, he is telling us those characters, like Oedipus, have flaws that, under normal circumstances, would be a beneficial characteristic. However in this case, his character caused his demise. The defining characteristics of pride and determination can be attributed to the downfall of OedipusRead MoreOedipus Downfall Essay example774 Words   |  4 PagesPrompt: In a well-developed essay, consider whether hubris, fate or both are the use of Oedipus’ downfall. Use evidence from the text to support your support. Hubris is defined as excessive pride or self-confidence, while fate is defined as the supposed force, principle, or power that predetermines events. Ancient Greeks believed in Hubris, or pride. Pride may have been seen as good or bad. Many people that exhibit pride may come off as being proud of their achievements or lives; however, prideRead MoreThe Downfall Of Sophocles Oedipus The King815 Words   |  4 Pages The Downfall of Oedipus In Sophocles Oedipus the King, the topics of fate and free will are exceptionally solid all through the play and. Both focuses could be contended to extraordinary impact. In old Greece, fate was thought to be a simple piece of everyday life. Each part of life depended and was based upon fate. It is nature conviction to accept that humankind does in reality have Free will and every individual can choose the result of his or her life. All Oedipus actions areRead MoreOedipus The King, Oedipus Downfall And Lack Of Divine Attributes1461 Words   |  6 PagesIn Sophocles Oedipus the King, Oedipus’ downfall was a result of the sin of hubris, as he believed that he obtained attributes of divinity, which blinded him from the truth. PURPOSE STATEMENT Through evaluation and analysis of literary criticisms on Oedipus the King, it is shown that the reason for Oedipus’ downfall was his hubris and lack of divine attributes. INTRODUCTION Oedipus assumed he acquired the divine attributes making him further from the truth and nearer to his downfall. He thoughtRead MoreThe Tragic Downfall Of Oedipus The King By Sophocles924 Words   |  4 Pagesliterature, characters often have flaws that lead to a tragic downfall. One of these tragic flaws is hubris, which is defined as â€Å"exaggerated pride or self-confidence† (Merriam-Webster). This trait is most commonly found in characters who come to power and allow themselves to be consumed by their newfound hierarchy. The play Oedipus the King by Sophocles embodies the trait and displays it in different ways throughout the story. Oedipus is a victim of hubris as seen when he disregards the prophecyRead MoreComparing the Downfalls of Sophocles Oedipus and Shakespeares Othello1262 Words   |  6 Pages Oedipus and Othello were both honorable and heroic men that became the victims of tragic downfalls that can be compared and contrasted with each other. Sophocles, the writer of Oedipus the King, and Williams Shakespeare, the writer of Othello, were both enormously influential playwrights of their respective generations and their legacy continues today. The two playwrights made their masterpieces during different eras; Sophocles life coincided with the Golden Age of Greek tragedy and ShakespeareRead MoreWho Is Responsible for the Downfall of Oedipus Fate or Free Will?1639 Words   |  7 PagesIS RESPONSIBLE FOR THE DOWNFALL OF OEDIPUS, IS IT FATE OR FREE WILL? In Oedipus the King by Sophocles, Oedipus is responsible for the tragedy of his downfall. Oedipus is presented with a series of choices throughout the play, and his arrogant and stubborn nature push him to impulsively make the wrong decisions, the decisions that ultimately lead him to his downfall. While Oedipus and those around him consider fate the source of Oedipus problems, Oedipus decisions show the audienceRead MoreOedipus The King : A Tragic Hero987 Words   |  4 Pagesgreek tragedies, Oedipus the King had a tragic hero whose downfall was the result of a tragic flaw. Oedipus, like other greek characters, did not see his errors until his reign was coming to an end. Oedipus, the man who saved Thebes did not understand that every good thing must come to an end. A tragic hero defined by Aristotle has five characteristics that lead to their downfall and their understanding of why the situation happened. Oedipus is the ideal tragic hero because his downfall followe d theRead MoreA Comparative of Shakespeares Othello and Oedipus Rex1511 Words   |  6 PagesShakespeare’s Othello and Oedipus Rex In Shakespeare’s work Othello: The Moor of Venice, Othello’s over trusting nature was revealed when his trust in false accusations about his wife Desdemona’s unfaithfulness causes him to kill her and himself, conveying Othello as a tragic hero. Oedipus, the main character in Oedipus Rex, is characterized as a tragic hero when he tries to run away from his fate and finds out that the cause of his fate was his attempt to escape it. Oedipus Rex and Othello share aRead MoreThe Tragic Hero Of Oedipus The King1156 Words   |  5 Pagessee the main dimensions of the two figures. I preferred to work with the book by Sophocles Oedipus, the king, in order to portray the attributes of a tragic hero. The book contains adequate information concerning the attributes of a tragic hero and the manner in which the book brings it out is exquisite. The strengths of my essay are that I was able to perfectly portray the dimensions of a tragic hero. Oedipus being the protagonist of th e play plays a keys role in the exemplification of the tragic

Medical Marijuana Good or Bad Free Essays

On April 14, 2011, I read an article in the New York Times that read Pat Robertson Questions Prison for Pot Convictions. (Shear) The article had caught my eye because of who Pat Robertson is and how you wouldn’t think he would be for the legalization of Marijuana. I would have to agree with what Pat goes on to say and how I feel a lot of it makes sense. We will write a custom essay sample on Medical Marijuana: Good or Bad? or any similar topic only for you Order Now â€Å"I’m not exactly for the use of drugs, don’t get me wrong, but I just believe that criminalizing marijuana, criminalizing the possession of a few ounces of pot, that kind of thing, it’s just, it’s costing us a fortune and it’s ruining young people,† Mr. Robertson said. Young people go into prisons; they go in as youths and come out as hardened criminals. That’s not a good thing. † That is what Pat Robertson, the televangelist who once ran for president, said on his show â€Å"The 700 Club† while mentioning how thought marijuana being legalized can be a good thing. I am a 41 year old wife and mother who has had her fair share of life experiences. My past experiences include using marijuana from time to time when I was younger. I never became an avid user and only remember having a good time when I used. I distinctively remember how its effects relaxed me more and put me more at ease. Unfortunately, prison and jail are also in my past experiences and that’s where I have to agree with Mr. Robertson and what he says in this article. I do believe that people being put in jail and prisons for minor marijuana charges is doing nothing but costing us millions in dollars in prosecuting them and subjecting these people to offenders who are there for much more dangerous offenses. My marijuana use and jail time had nothing to do with one another. I was sentenced for something wrong that I had done and was rightfully sentenced for that crime. I took it very serious and did what needed to be done to get back home and start over. If it’s not taken seriously and it’s not used as a positive stepping stone it can be very easy to get caught up with the wrong people and negative drama that jail brings and the bad things good people can learn and take with them when released. Each year, some 750,000 Americans are arrested for possession of small amounts of marijuana. Is that really what we want our police force to focus on? I am not a Cannabis activist, but the real truth is, I would much rather have pot in bars than alcohol any day. I am so tired of the fights that break out or all the DUI’s that people get all the time. In most my research, I haven’t found any real statistics on how marijuana poses the same result? Alcohol, which can cause one to become violent and even cause death does not compare with marijuana, where one can’t OD or cause death by over-intoxication. A spokesperson for Mr. Robertson goes on to say that Mr. Robertson did not intend to suggest support for the legalization of marijuana, but rather to question the severity of how our government punishes those who use or possess a small amount of the drug. Sarah Palin, who is against the legalization of marijuana, has said how she feels that our police force shouldn’t spend a lot of time hunting down these offenders. The drug policy that our government currently holds also plays a significant role in creating crime and empowering gangs. â€Å"The only groups that benefit from continuing to keep marijuana illegal are the violent gangs and cartels that control its distribution and reap immense profits from it through the black market†. That is what a group of current and former police officers, judges, and prosecutors wrote last month in an open letter to voters in California. Kristof) I would have to agree with that statement wholeheartedly. I strongly feel that if marijuana was legalized it would cease some of the violent and criminal activity in society. Legalizing marijuana for medical use is a huge debate within Americans and our government here in the United States. There are 15 states that allow medical marijuana to be distributed legally to its consumers. Here is a list of some of the medical issues that can be helped by the use of marijuana: * Pain Relief ( all types of Pain one might have) * Increases appetite (Cancer) * Decreased Nausea (AIDS/Cancer) Muscle relaxation (Multiple Sclerosis/Epileptic Seizures) * Enhances mood and senses (Depression and anxiety) * Encourages drowsiness and sleep (Multiple Sclerosis, Depression, Cancer and more) These are only some of the many medical issues that can be improved and benefited by the medicinal use of Marijuana. (Uddin/Hurd) After reading all the great ways marijuana can help someone when suffering from a medical problem makes you wonder why more states haven’t joined in on legalizing it. There is more evidence in backing up the pro than the con side of this litigation. I now want to introduce to you, Don Lisk, 57, and Sarah Baugh, both from Montana and both being prescribed medical marijuana for medicinal purposes, tell us of their experiences. In short, Don suffers from chronic back pain he has had for 20 years and tells us marijuana dulls the back pain enough to let him sleep better at night. He also says how pot takes the edge off the pain and he doesn’t suffer the withdrawal he experiences with the opiates such as Lortab. Sarah Baugh, 25, of Billings suffered 12 seizures a day while taking 14 medications that cost $2,000 a month. By using marijuana, she weaned herself off most of her medications and now takes just a small dose of anti-seizure medication. Baugh trimmed her drug costs from $2,000 to less than $600 a month. She dropped 150 pounds, lost the tremors and seizures. (weedblog. com) I have come to find out that marijuana can be used to produce green fuel for autos. How, because of its root structure, it makes the best erosion control. The oils from the seeds can be great for cooking. Just some other ways that marijuana can benefit within our society. I strongly agree that medical marijuana should be legalized and I also agree that marijuana use can be made safe and profitable for all parties involved. The economy would benefit by adding revenue and tax money. By providing it in a safe and regulated way it benefits those who need medical relief, and last but not least it would benefit society by allowing police to concentrate on more violent crimes and criminal activity. The only true losers to the legalization and decriminalization of marijuana are those who stand to make great deals of money from the illegal sales of pot and the transportation of it into the United States. How to cite Medical Marijuana: Good or Bad?, Papers

B2B and B2C Marketing

Questions: 1.What are the advantages and the pitfalls of starting to sell consumer products to both markets- consumers as well as business customers? 2.What are the advantages and the pitfalls of starting to sell business products to both markets- business customers as well as consumers? Answers: Introduction: The aim of the study is to highlight the advantages and pitfalls of B2B and B2C businesses. B2B and B2C business implies business to business model sells where companies sell their products to another business (Ferrell and Hartline 2011). For example, Apple Inc deals with electronic products. The raw materials that are required for the manufacturing purpose are outsourced from other firms. The aim of selling products directly to the consumers, known as business to customers, is a popular means of business and the aim is to generate more profit in the future business practices. 1.Advantages of selling products to business products to business as well as consumers: Business to Business model is the situation where one company sells their products or services to another business entity. This selling amount depends on the order size and the repetition of the order (Winer and Dhar 2011). Keeping the same approach into consideration, many companies actually believe in the conduction of large consumer. The sales cycle also depends on the final purcha decision. Business to consumers refers to the form of business where the products or the service is sold directly to the consumers. In the view point of Blythe (2006), this form of business is very popular because this form of business actually helps in building e-commerce decisions in the most appropriate manner. Example of B2B products: Selling of CRM software: Keeping customer relationship management requires to keep track on the sales lead and to manage with the sales cycles and at the same time determining the cold-calling schedule (Peter and Donnelly 2011). Selling of office equipment: Equipments are sold to the companies who barely wish to upgrade their business activities from the past (Blythe 2006). Selling security and security control hardware: The hardware systems are required in building the management companies, municipalities and universities. It is not possible to sell products to the online channels in comparison to selling it to the private customers. As commented by Ferrell and Hartline (2011), it is easier to approach a single customer as compared to other business sectors. B2B commerce serves many advantages and makes real sense in dealing with customers. Some of the advantages can be explained: New target group of consumers shall incur additional revenue: Carrying out B2B activities will significantly involve addressing the contacts from the business professionals. In a new business group, maintaining a high contact with the consumers is necessary. It is by the means of business to customers, that shall help to pursue more sales opportunities required for future business perspectives. Consumers can be easily be approached in B2B services by using a public catalog (Kotabe and Helsen 2011). This is a better means of attracting more consumers from the available search engines in an online store. In order to gain better revenue and expansion of the business, cross selling and up-selling approach can be used. In addition to this, this particular product is useful enough to attract more consumers in the business activities. Link between cost reduction and long term customer loyalty: In B2B clients are more loyal than B2C commercial activities. Business customers results in the direct connection between the suppliers by mutual agreement (Kotler and Keller 2011). On the other hand, low acquisition cost and a long lasting relationship helps in maintaining relationship with customers. At the same time, the customer loyalty is also strengthened. High transactional value helps in increased purchase: In B2B commercial activities, the shopping carts are bigger because companies believe that buying enormous amount of products adds value to the business activities. This activity in turn increases the transaction value of the business (Kotabe and Helsen 2011). Clear structure with collaborative shopping: In a business, the entire purchasing process is arranged in an organized manner. As it has been evident that the employees focus on the products that have high demand and help to increase the business. It is by this means the expectations of the business are met. Better opportunity to expand: In B2B e-commerce activities, there remains the chance for expansion within a short time. The activity is also beneficial for future operations (Kotler and Keller 2011). Increase of brand awareness: By the means of better distribution channels, the customer awareness prevails in the particular business organization (Winer and Dhar 2011). When a brand is established, this automatically assists in fostering the market range effectively. The activity gets optimized when online business is offered. Personalization of the B2 shops: The leading B2B stores can be more attractive and they can be conceived as intuitive for future purposes. If a professional designing approach is undertaken, it will definitely increase the value of the customers in a better comprehensive manner (Peter and Donnelly 2011). In addition to this, the business customers also help in creating a specific standard for the customers for better future activities. 2. Advantages of selling to consumers to business entities as well as consumers: It has to be consider, selling products to business is difficult task and it requires high contacts with the business professionals. Some of the major examples can be stated here: Small vs. Big: It has to be understood that B2B market consists of specified number of customers. However, the case is not similar in case of B2C, where the business activities are mainly concerned for vast audiences for future business activities (Kotler and Keller 2011). Sales cycle: B2B customers are generally quoted for a long time before the sales to gain better return but the B2C customers reduces the rush time from the major past activities (Kotabe and Helsen 2011). Relationship vs. product: It has been observed that B2B customers always focus in making a good relationship with the clients. Keeping a good relationship will also help in improving the bottom line of the product by improving the support (Lancaster and Massingham 2011). It has to be understood that B2C customers actually focus on the product and the amount to be paid at the same time. Therefore, taking care of the value of the product automatically falls under their business activities. Advertisement styles: Unique and infrequent advertisements help in educating the customers and the marketing strategy also changes (Peter and Donnelly 2011). When the frequency of the advertisement is high, it creates a memorable image in the entire advertising process. Rational Vs Emotional: Often consumers get emotionally attached to the served notice and this makes them ready for an impulsive behavior towards the particular product or service (Winer and Dhar 2011). The consumers also understand that a rational behavior is important because it will lead to saving of money from wasting in the major business activities. With the analysis, it has to be pointed out that it is not easy to convince business professionals and thus, carry out business sales activities throughout (Lancaster and Massingham 2011). It has to be understood that there are major pitfalls in both the models of business activities but in a particular manner. Therefore, it is expected that much information should be gathered prior taking any kind of decision related to business activities. Conclusion: With the detailed analysis, it has been observed that selling products to another business reflects troublesome that selling it to other customers. It is easier to convince consumers, directly or indirectly, than convincing the professional groups of people. In order to generate revenue for the company, it can be recommended to maintain high level contacts with business professionals and other related organizations. Lastly, it can be said that both B2B and B2C models have certain advantages in their respective commercial activities. References: Blythe, J 2012,Marketing, SAGE Publications, London. Dahlstrom, R 2011,Green marketing management, South-Western / Cengage Learning, Mason, Ohio. Ferrell, O and Hartline, M 2011,Marketing management strategies, South-Western, Cengage Learning, Australia. Kotabe, M and Helsen, K 2011,Global marketing management, Wiley, Hoboken, N.J. Kotler, P and Keller, K 2011,A framework for marketing management, Pearson Education, Harlow. Lancaster, G and Massingham, L 2011,Essentials of marketing management, Routledge, London. Peter, J and Donnelly, J 2011,A preface to marketing management, McGraw-Hill/Irwin, New York. Sheehan, B 2011,Marketing management, AVA Pub., Lausanne, Switzerland. Winer, R and Dhar, R 2011,Marketing management, Prentice Hall, Boston.